Grow Your Attendee Numbers Exponentially

By leveraging the influence of your attendees’ social networks.

We organisers like our attendees to do two things once they’ve registered for our events – spread the word and then show up on the day!

We can encourage our prospects to book, but people are naturally more receptive when friends or peers tell them, in person or via social media, that they’re planning on attending an event.


Social Sign-On

Allow your registrants to use their Facebook, Twitter and LinkedIn Profiles to register for your event. This saves time and opens the door to your attendees’ networks.

Social Search Algorithm

InGo’s social network contact ranking system encourages your attendees to easily send personal invitations to relevant social contacts.

Social Broadcasting

Learn who are the best connected people at your event and engage with them as VIPs.

Incentives

Incorporate incentives to encourage event attendees to register socially, giving you access to an extended network of highly relevant new prospects.

A Simple, Effective Way to Greatly Extend Your Reach

It works in the following ways:

  1. Enable your visitors to register for your event using their social media profiles.

    This makes registration quicker and easier, and opens the door to your attendees’ networks.

  2. Make it easy for visitors to share their attendance and encourage them to invite their friends as part of the registration process.

    This makes sense for your visitors (because it’s much more fun going to a show with pals) and it makes sense for you because it means that invitations to your show are being distributed to real people by real people, carrying the weight of a personal recommendation.

  3. Begin to identify who knows whom within your existing data and use this to keep your prospects informed.

    Often there’s an ‘I’ll go if you go’ mentality amongst prospects, particularly with networking events. With some clever additions to your website and email marketing campaigns, you can make sure that your prospects notice that their peers are attending.

The Result

Not only will this grow the number of your registrations, it also increases the attendance rate of those who have already booked.

The reason is simple – people are more likely to show up if they’ve agreed to meet friends or peers at the show. More people showing up means happier exhibitors and increased revenue!

Case Studies

Take a look at previous case studies from our clients….

Find Out More

Leave your details and we’ll call you to talk about how this could work for your events.


Rather pick up the phone? Give Sam Nicholls a call on +44 (0)1442 289 929 to discuss your requirements.