-- Industry News --, Marketing & Data

‘tfconnect Data Insights’ partnership announced


Turning data into actionable business strategy New brand, tfconnect Data Insights, sees tfconnect MD, Trevor Foley renewing a working relationship with data expert Gary Selby of ‘Insight Stream’ – the pair worked together nearly 20 years ago in the data sector. Gary Selby spoke at the UFI / tfconnect Global CEO Summit last year which sparked a great deal of interest […]

Marketing & Data

Traditional vs Advocate Marketing


Event marketers aren’t seeing the results they’d like from their social media efforts, according to a recent article from our friends at InGo. While social is one of the fastest growing items on our budgets, as low as 21% of event marketers would describe their social strategy as ‘effective’ – and the perceived ROI of […]

Marketing & Data

How to use “Advocate Marketing” to multiply your visitors via social networks

InGo Social Media Markteting

We organisers like visitors to do two things once they’ve registered for our events – spread the word, and then show up on the day! Having recently partnered with social marketing software provider, InGo – we’ve been learning about how the social reach of our own attendees can be used to generate more, better quality registrations […]